Born Good - Plant-based is Better - Blogon
The answer is as simple as it may seem. A plant-based detergent is a cleaning agent that is comprised of bio based ingredients. In stark, and important, contrast to most ubiquitous detergents, plant-based detergents like ours provide a safe alternative to the petroleum-derived ingredients that fill up conventional laundry detergents.
The bio based ingredients we use are derived from plants and other renewable agricultural, marine and forestry materials
From natural enzymes and organically fermented surfactants to natural antiseptics, organic acid buffers like citric acid, and natural germicides like coconut extract, our ingredient list is focused on using renewable, natural and safe raw materials sourced from the inexhaustible powerhouses of nature - plants.
Clean, Green & Toxin-free
The positive impact of plant-based laundry detergents like ours goes beyond the environment. As much as they help reduce our dependence on non-renewable petrochemicals and decrease water pollution from toxic effluents, they also impact our day-to-day lives in significant ways.
While being powerful cleaning agents, our non-toxic laundry detergent remains gentle on your skin. The Sulphates, Phosphates, Parabens, LAS, 1,4-Dioxane, and more, found in most regular, conventional detergents are highly toxic for your skin and health, apart from our environment. They are known to cause irritations or leave behind harmful residues at best, and severe conditions such as eczemas, endocrine disruptions and respiratory ailments at worst.
The U.S. Department of Health and Human Services found that, “1,4 dioxane which is found in typical cleaners is considered likely to be carcinogenic to humans,” while the Association of Occupational & Environmental Clinics states that, “surfactants are found to disrupt your body’s natural hormone function.”
We have ensured that our entire range of gentle liquid laundry detergents contains zero amounts of these harmful and toxic Sulphates, Phosphates, Parabens, LAS, 1,4-Dioxane. Whether it’s from direct contact with our BioBased detergent while washing your garments or indirectly when wearing garments cleansed with it, our laundry detergents, safe and suitable for sensitive skin and baby linen, leave no toxic residue to adversely affect your skin or be absorbed into your body. They are, after all, Born Good™.
We believe in accountability, transparency and proven claims. Unlike most ubiquitous market alternatives, the unique plant-based formulations created by our accredited team of bio-scientists and chemists adhere to the Biobased content measurements required to qualify for the USDA BioPreferred Program certification. Our Born Good™ Plant-Based Laundry Detergent contains 72% USDA certified BioBased Content. When objectively tested against market alternatives, our plant based detergent contains 75% more bio based ingredients.
That is 75% better for your skin, your garments, and our environment.