• 24% off

  • 24% off

  • 24% off

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Concentrated Liquid Laundry Detergent

Concentrated Liquid Laundry Detergent

Packed with plant-based ingredients, this concentrated formula lasts up to 100 loads, is more economical per load than a regular liquid detergent, and saves over 80% water!

Benefits of Choosing Us

Concentrated formulation

Contemporary Fragrance

Safe For Skin

MRP: ₹ 562
MRP: ₹ 749 ₹ 562

(Inclusive Of All Taxes)

(24% off)

Pack Size

Product Info

View full details

Why Choose Born Good

Born Good

Key Ingredients

1. Citric extracts from citrus fruits
2. C18 palmitic surfactant from palm oil
3. Glycerine from vegetable oil

Offers

Flat 25% off + 2 x Freebies on orders above ₹699 (apply coupon on checkout)

Win a Dyson Vacuum Cleaner worth ₹30,000 (terms & conditions apply)

More Details

MRP (inclusive of all taxes):
1 L bottle - Rs. 749
1 L refill - Rs. 739

Manufactured & Marketed by:
Be Better Personal Care Private Limited,
#336 & #337 Jonabonda Village,
Onnalavadi Post,
Krishnagiri District,
Hosur 635110

Plant-Based Concentrated Fragrance Liquid Laundry Detergent

Inspired by Nature. Made good with Science.

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Concentrated formulation

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Contemporary Fragrance

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Safe For Skin

What is the difference between a concentrated detergent and a regular detergent?

The main difference between a concentrated detergent and a regular detergent is that you require less detergent per load when you use concentrated detergents. When it comes to Born Good concentrated detergent, all you need is 10ml per load of 6-8kg's as opposed to 60ml per load when you use a regular detergent.

Why use Born Good's Concentrated Liquid Laundry Detergent?

There are many reasons why to choose Born Good's concentrated detergent. It is more economical than a regular detergent per wash. As there is less transport of water, its carbon footprint is lower. It also saves space at home and reduces the frequency of shopping. Lastly, it saves over 80% water.

Our concentrated detergents is packed with powerful plant-based ingredients that effectively remove stains, deep cleanse, and keep your garments smelling fresh. The contemporary fragrances do not over-power but rather linger till the next wash.

Use them for your everyday clothes, linen and towels. They are suitable for front load and top load machines and also for hand wash.

Fragrance Notes

The Brazilian Rosewood variant is infused with floral notes of woody nutmeg and spiced veitver.

Cleaning Efficacy

Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.

Caution

Keep out of reach of children. On contact with eyes, remove contact lenses (if present) and rinse thoroughly for several minutes.

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C-18 Palmitic Surfactant From Palm Oil

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Citric Acid From Citrus Fruits

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Glycerine From Vegetable Oils

Customer Reviews

Based on 105 reviews
82%
(86)
10%
(11)
5%
(5)
0%
(0)
3%
(3)
R
Reddy Pradhan
Fresh smelling clothes.

Liked the product. It gets the job done with 10 ml so hopefully that means we're reducing the amount of plastic used. Clothes smell fresh.

H
H.J.

Have been using this product for a while now. Love the fragrance and how the clothes feel after a wash.

S
Shehnaz shaikh
Best product

Product best
Service best
Response best

L
Lalit Mohan Singh
Best non chemical detergent

I am satisfied with this non chemical, plant based detergent. Good for earth planet 🌍.

M
Madhu
Excellent product

I love the laundry detergent and fabric conditioner. They have a lovely fragrance and clean really well too. Definitely recommended

123

frequently asked questions

What is the difference between concentrated detergents and regular detergents?

The main difference between concentrated detergents and regular detergents is that you require less detergent per load when you use concentrated detergents. When it comes to Born Good, all you need is 10ml per load of 6-8kg's as opposed to 60ml per load when you use a regular detergent.

Why is a concentrated detergent better?

There are many reasons why a concentrated detergent is better. It is more economical than a regular detergent per wash. As there is less transport of water, it is lower in it's carbon footprint. It also saves space at home and reduces the frequency of shopping.

Is this product safe for baby clothes?

In short - Yes. Our concentrated detergent contains a higher percentage of naturally occurring ingredients and doesn't contain toxins such as sulphates & phosphates. They are very safe to wash your baby’s clothes.

Do you use any sulphates / phosphates or parabens?

Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources.

Are your plant-based products as or more effective compared to traditional detergents?

Our products are tested and verified for their cleaning efficacy for the most commonly occurring stains (turmeric, oil, grease, dirt / mud, tea / coffee, blood, wine, ketchup and ink), with proven efficacy being at par or better than the traditional detergents.

Is the product safe for sensitive skin or allergy-prone skin?

Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.

Ingredients

Ingredients Derived From Purpose
Aqua Naturally occurring  
Glycerine Soyabean, Palm or Coconut oil Lubricating agent that prevents loss of tensile strength and gives a softer feel to the substrate
Cyclic lipopeptides Fermented cyclic lipopeptides Breaks down stains
Citric acid Citric fruits Soften water and maintain a neutral pH
Protease Fermented enzyme Breaks down protein based stains
Cocoamidopropyl Betain Coconut oil Germicide that prevents redposition of stains
 C-10 - C-12 Alkyl polyglucoside Vegetable oil & starch Imparts wetting properties that reduce surface tension
Hypo allergenic fragrance Essential oils Imparts Fragrance
Potassium Sorbate & Sodium Benzoate Inorganic salts Food preservatives to prevent growth of bacteria, fungus, mold and yeast
Sodium Salt of Methyl Esters Coconut oil & Palm Oil Prevents soil from redepositing on the garment
C18 Palmitic surfactant Palm oil Natural viscosity enhancer 
Sodium Chloride Naturally occurring salt Natural viscosity enhancer 
Cocamidopropyl Amine Oxide Coconut oil & Palm Oil Foaming, wetting and emulsifying agent
Ethanol Solvent Sugarcane
Food based colour Add colour to the product Berries & Grapes

More about Born Good Concentrated Laundry Detergents

Advantages of plant-based concentrated liquid detergent over traditional liquid detergents
Born Good concentrated liquid detergent is more economical than a regular detergent per wash. As there is less transport of water, its carbon footprint is also lower. Born Good concentrated liquid detergent also saves space at home and reduces the frequency of shopping.

Benefits of the Born Good Concentrated Liquid Detergent
Born Good's plant-based concentrated liquid detergent saves over 80% water. It also keeps your clothes feeling soft and fresh. It's non-toxic ingredients are safe for our environment and safe in contact with our skin. The powerful plant-based ingredients effectively remove all tough stains.

Plant Based ingredients used in our Concentrated Fragrance Detergent
Natural Coconut Extracts
Citrus Extracts
Glycerine (from sugarcane)

How to use BornGood's Concentrated Fragrance Detergent
For machine wash, use 10ml for a normal load of 6-8 Kg's or 20ml for a heavily soiled load. Add the detergent into the detergent compartment.
For hand wash, use 10ml in 4 litres of water (for 8-10 items). Soak and scrub to remove all stains.