OUR STORY
Powered by Plants. Made good with Science.
Your home deserves to be cared for. Your clothes deserve to get the best treatment. Your loved ones deserve to be protected.
The traditional cleaners you’ve been using all these years, the same ones that are meant to care for your home and clothes do the exact opposite. These cleaners contain toxic ingredients that are harmful for your skin, your clothes and your planet.
Ever wonder why you can’t be in the toilet when using a traditional toilet bowl cleaner? It’s because it contains chlorine, bleach and corrosive acids that create pungent vapours that are harmful if inhaled.
Phosphates present in traditional detergents deprive marine life from getting sufficient oxygen and caustic soda present in traditional dishwash gels is an irritant to most skin types. The list of toxic ingredients is exhaustive.
With Born Good, your home and your planet is safer and cleaner. Your clothes last longer and feel softer.
Your dishes sparkle that much more, and you’ll never have to leave the toilet after using our toilet bowl cleaner.
At Born Good we are reinventing home care. Our plant-based cleaners contain ZERO toxins and are SAFE for everyone in your family. Your pets included. Our scientific formulations are backed by research and tested in accredited labs. They are EFFECTIVE at cleaning.
Our products are formulated by a team of accredited bio-scientists and chemists, and backed by over 50 years of expertise.
Every product we create is rooted in bio-based ingredients that are chosen for their plant-sourced goodness, and formulated with eco-conscious science.
What this means, quite simply, is that our ingredients are born, good.
We hope to bring our lab-tested, proven and eco-certified range of home cleaners to your family.
CERTIFICATIONS
Born Good believes that Household and Cleaning products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
From our fragrance detergents to our floor cleaner, our products are USDA certified. This certification measures the percentage of bio-based content using radio-carbon dating analysis. We are also listed on the USDA catalog here
All our manufacturing partners are listed on the global ZDHC gateway that ensures all manufacturing discharges do not harm plants or add toxins to the environment in any way.
CLEANING EFFICACY
There is a common myth that plant-based and natural products are not effective. This could not be further from the truth (at least in our case)
Our products are tested by Bureau Veritas (a global MNC) and proven to be as effective, if not better, than traditional cleaners.
Contact us at care@borngood.in to get more details
EXTENDED PRODUCER RESPONSIBILTY
Extended Producer Responsibility or EPR is a mandate from our government to all brands ensuring that brands process or recycle all the plastic they enter into the economy. While each brand is required to process or recycle the exact amount of plastic it introduces or sells, Born Good has pledged to recycle or process TWICE (that's right TWO TIMES) the amount of plastic we sell.
To get your hands on a copy our report, send us an email to: care@borngood.in
Honest. Innovative. Responsible.
Each of our products are created keeping total transparency in mind, sustainability at heart, and innovation in formulation. It is to this end that we disclose our complete ingredient list and make conscious choices that minimise our ecological impact.
Not all cleaners are created equal
Your choice of cleaning products goes beyond its cleansing or stain-removal prowess. The microscopic residue left behind by toxic ingredients in other, conventional home cleaning products can come in contact with your skin. Also, the effluents from the same seep polluting toxins into our environment.
Not all cleaners are created equal
Your choice of cleaning products goes beyond its stain-removal prowess. The microscopic residue left behind by toxic ingredients in other, conventional home cleaning products can come in contact with your. Also, the effluents from the same seep polluting toxins into our water bodies.
We disclose our ingredient list making us Transparent.Our Innovative products are manufactured using plant-based ingredients.
Our Bottles are 100% Recyclable & Reusable
Designed for multiple uses - from refilling with our detergents to storing other home essentials, our bottles are made to be reused.
Refills that Reduce CO2 Emissions
Designed to contain 70% less plastic than a regular bottle, our refill packs help reduce carbon emissions significantly.
Proud to be Indian
We are Indian by nature and global in our science. Conceptualised, created and based in India, a majority of our active ingredients are locally-sourced. Our team of experts however, span the globe.