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Beyond the Bottle

We've formulated our products to make them Good for the planet.

Our goal is to reverse the damage caused by global effluent pollution without compromising on our product efficacy.

We Save Energy

Most conventional detergents cleanse best when washed at 60°C. We save the energy consumed in heating by your washing machine by cleansing efficiently in cold or room temperature water. By being able to do so, we reduce your carbon footprint for you.

We Save Energy

Most conventional detergents cleanse best when washed at 60°C. We save the energy consumed in heating by your washing machine by cleansing efficiently in cold or room temperature water. By being able to do so, we reduce your carbon footprint for you.

We Reduce Water Pollution

Our powerful formulation is made with ZERO amounts of Sulphates, Phosphates, Parabens, LAS & 1,4-Dioxane. The toxicity of our rinse water has been lab-tested and proven to be well-below the permissible limits of the Central Pollution Control Board. This means, the effluents discharged from our products do not end up contaminating natural water bodies.

We use Forever Bottles

We enable reuse by providing great quality, recyclable ‘Forever Bottles’ that can be used for our refills or a DIY (reducing x% of plastic from ending in landfills). The refill packs contain upto 70% less plastic than traditional bottles and consume less energy to get to the hands of the consumer.

We Reduce Water Pollution

Our powerful formulation is made with ZERO amounts of Sulphates, Phosphates, Parabens, LAS & 1,4-Dioxane. The toxicity of our rinse water has been lab-tested and proven to be well-below the permissible limits of the Central Pollution Control Board. This means, the effluents discharged from our products do not end up contaminating natural water bodies.

We use Forever Bottles

We enable reuse by providing great quality, recyclable ‘Forever Bottles’ that can be used for our refills or a DIY (reducing x% of plastic from ending in landfills). The refill packs contain upto 70% less plastic than traditional bottles and consume less energy to get to the hands of the consumer.

We Make Bottles Reusable

Plastic by nature is forever. No one can escape that. We have chosen to craft aesthetic bottles that are intended to be Reused. While we encourage you to refill the bottles with more detergent, they can also be used for many other applications. Reduce landfills by buying our bottle only ONCE.

We Make Bottles Reusable

Plastic by nature is forever. No one can escape that. We have chosen to craft aesthetic bottles that are intended to be Reused. While we encourage you to refill the bottles with more detergent, they can also be used for many other applications. Reduce landfills by buying our bottle only ONCE. 

Our Packaging Is Recyclable

All our bottles are designed using 100% recyclable PET (Polyethylene terephthalate). Unlike HDPE, a global supply-chain exists that actively recycles PET into polyester garments. Our refill packs are also designed to contain 70% less plastic than a regular bottle, helping reduce carbon emissions.

Our Packaging Is Recyclable

All our bottles are designed using 100% recyclable PET (Polyethylene terephthalate). Unlike HDPE, a global supply-chain exists that actively recycles PET into polyester garments. Our refill packs are also designed to contain 70% less plastic than a regular bottle, helping reduce carbon emissions.