We've formulated our products to make them Good for the planet.
Our goal is to reverse the damage caused by global effluent pollution without compromising on our product efficacy.
We Save Energy
Most conventional detergents cleanse best when washed at 60°C. We save the energy consumed in heating by your washing machine by cleansing efficiently in cold or room temperature water. By being able to do so, we reduce your carbon footprint for you.
We Reduce Water Pollution
Our powerful formulation is made with ZERO toxins such as acid slurry,Sulphates, Phosphates, Parabens & LAS & 1,4-Dioxane. The toxicity of our rinse water has been lab-tested and proven to be well-below the permissible limits of the Central Pollution Control Board. This means, the effluents discharged from our products do not end up contaminating natural water bodies.
While we have not yet found an alternative to plastic, we do have products available in ECO-friendly refills. These refills are made out of aluminium, nylon and plastic. They consumer upto 70% less plastic than traditional bottles. We suggest buying our bottle only ONCE.
All our products are formulated using a high percentage of BioBased content. BioBased materials are those that our found naturally (such as plants and minerals). As these products are found naturally occurring, they are not harmful when released back into the earth.