We’re living in a world whose rules of engagement have fundamentally changed. Everything, from how we greet each other to where we go and how we cleanse each part of our homes, is dictated by the need to disinfect, decontaminate and purify. Never before has sanitizing been as critical to our health and well-being. Never has it been as important to keep everything we touch, and everything that touches us, germ-free.

Right from the face-mask that shields us, to the clothes that cover our bodies, our garments are most often the first point of germ and viral contact

Our garments today, more than ever before, need to be both disinfected and capable of staying that way. In fact, keeping them germ-repellent might be as important as sanitizing them. Our Born Good™ Anti Microbial Liquid Laundry Detergent has been formulated to address both these critical laundry requirements, and more.

Our Anti Microbial detergent has been lab-tested and proven to eliminate 99.99% of the germs and bacteria that build up on garments. And, unlike other conventional detergents that only work to suppress odor without effectively deactivating diseases and odor-causing germs, ours works as an active antimicrobial agent while thoroughly deep-cleansing and removing stains.  

Third-party tests conducted have shown that the antimicrobial agents in this sanitising detergent reduced the population of key disease-causing pathogens by two-fold within 24 hours

Quite simply, our antimicrobial detergent has shown to not only act during the washing process, but also remain active as a bacteria-repellent post wash and for up to 14 days. A vital requirement to remain safe and germ-free in today’s world.

Infused with biocidal agent Benzalkonium chloride, Born Good™ AntiMicrobial Liquid Laundry Detergent can protect your garments, your linen, and your family against:

While every load of laundry might need a capful of antimicrobial agents, some are far more in need of a regular deep-clean and disinfecting than others

Garments used for certain activities like exercise, sports or outdoor playtime are more susceptible to attracting and accumulating germs, bacteria and viruses through dirt, dust and perspiration.

These activewear garments and kids sportswear like jerseys, tracks and shorts retain disease-causing bacteria, odor and stains even after a regular wash. The little extra they need to be germ-free, stain-free, and smell great is infused into Born Good (™) AntiMicrobial Liquid Laundry Detergent. And, it's completely safe to cleanse, disinfect and protect your precious baby linen too!