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Concentrated Liquid Laundry Detergent

Concentrated Liquid Laundry Detergent

Born Good's concentrated detergent is packed with powerful plant-based ingredients and is more economical than a regular detergent per wash. It saves space at home and reduces the frequency of shopping. It also saves over 80% water.

Regular price MRP: Rs. 449
Regular price MRP: Rs. 899 Sale price Rs. 449

(Inclusive Of All Taxes)

(50% off)

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Product Info

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Why Choose Born Good

Born Good

Key Ingredients

1. Citric extracts from citrus fruits
2. C18 palmitic surfactant from palm oil
3. Glycerine from vegetable oil

Offers

Above ₹799: Get 15% off (for first time customers). Use code 'First15'

Above ₹1299: Get free floor and glass & multi surface cleaner concentrate worth ₹750 ( apply coupon on checkout)

More Detail

MRP (inclusive of all taxes):
1 L bottle - Rs. 899
1 L refill - Rs. 889

Manufactured & Marketed by:
Be Better Personal Care Private Limited,
#336 & #337 Jonabonda Village,
Onnalavadi Post,
Krishnagiri District,
Hosur 635110

Plant-Based Concentrated Fragrance Liquid Laundry Detergent

Inspired by Nature. Made good with Science.

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Concentrated formulation

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Contemporary Fragrance

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Safe For Skin

What is the difference between a concentrated detergent and a regular detergent?

The main difference between a concentrated detergent and a regular detergent is that you require less detergent per load when you use concentrated detergents. When it comes to Born Good concentrated detergent, all you need is 10ml per load of 6-8kg's as opposed to 60ml per load when you use a regular detergent.

Why use Born Good's Concentrated Liquid Laundry Detergent?

There are many reasons why to choose Born Good's concentrated detergent. It is more economical than a regular detergent per wash. As there is less transport of water, its carbon footprint is lower. It also saves space at home and reduces the frequency of shopping. Lastly, it saves over 80% water.

Our concentrated detergents is packed with powerful plant-based ingredients that effectively remove stains, deep cleanse, and keep your garments smelling fresh. The contemporary fragrances do not over-power but rather linger till the next wash.

Use them for your everyday clothes, linen and towels. They are suitable for front load and top load machines and also for hand wash.

Fragrance Notes

The Brazilian Rosewood variant is infused with floral notes of woody nutmeg and spiced veitver.

Cleaning Efficacy

Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.

Caution

Keep out of reach of children. On contact with eyes, remove contact lenses (if present) and rinse thoroughly for several minutes.

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C-18 Palmitic Surfactant From Palm Oil

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Citric Acid From Citrus Fruits

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Glycerine From Vegetable Oils

Customer Reviews

Based on 92 reviews
82%
(75)
11%
(10)
4%
(4)
0%
(0)
3%
(3)
D
Dion Fernandes
Good performance

Considering it's environmentally friendly too, this is what I was looking for!

R
Rupa Dawane
Liquid Laundry Detergent

Very happy with the Concentrated Liquid Laundry Detergent from Born Good.
Gives very good results.

J
Jaya
Good product

Cleans well and good fragrance .Being plant based it is also environment friendly.

U
Urmila Dhawan
Excellent products

I’m in love with the laundry detergent and its aroma. And knowing it’s safe for the environment and Mother Earth is the cherry on the top.

R
Ramakrishna T
Plant based detergent

Good performance and value for money

frequently asked questions

What is the difference between concentrated detergents and regular detergents?

The main difference between concentrated detergents and regular detergents is that you require less detergent per load when you use concentrated detergents. When it comes to Born Good, all you need is 10ml per load of 6-8kg's as opposed to 60ml per load when you use a regular detergent.

Why is a concentrated detergent better?

There are many reasons why a concentrated detergent is better. It is more economical than a regular detergent per wash. As there is less transport of water, it is lower in it's carbon footprint. It also saves space at home and reduces the frequency of shopping.

Is this product safe for baby clothes?

In short - Yes. Our concentrated detergent contains a higher percentage of naturally occurring ingredients and doesn't contain toxins such as sulphates & phosphates. They are very safe to wash your baby’s clothes.

Do you use any sulphates / phosphates or parabens?

Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources.

Are your plant-based products as or more effective compared to traditional detergents?

Our products are tested and verified for their cleaning efficacy for the most commonly occurring stains (turmeric, oil, grease, dirt / mud, tea / coffee, blood, wine, ketchup and ink), with proven efficacy being at par or better than the traditional detergents.

Is the product safe for sensitive skin or allergy-prone skin?

Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.

Ingredients

Ingredients Derived From Purpose
Aqua Naturally occurring  
Glycerine Soyabean, Palm or Coconut oil Lubricating agent that prevents loss of tensile strength and gives a softer feel to the substrate
Cyclic lipopeptides Fermented cyclic lipopeptides Breaks down stains
Citric acid Citric fruits Soften water and maintain a neutral pH
Protease Fermented enzyme Breaks down protein based stains
Cocoamidopropyl Betain Coconut oil Germicide that prevents redposition of stains
 C-10 - C-12 Alkyl polyglucoside Vegetable oil & starch Imparts wetting properties that reduce surface tension
Hypo allergenic fragrance Essential oils Imparts Fragrance
Potassium Sorbate & Sodium Benzoate Inorganic salts Food preservatives to prevent growth of bacteria, fungus, mold and yeast
Sodium salt of methyl esters Coconut oil & Palm Oil Anti redeposition agent
C18 palmitic surfactant Palm Oil Viscosity enhancer
Cocamidopropyl Amine oxide Coconut oil & Palm Oil Foaming, wetting and emulsifying agent 
Sodium Chloride Naturally occuring salt Viscosity enhancer