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Fragrance Liquid Laundry Detergent

Fragrance Liquid Laundry Detergent

Packed with powerful plant-based ingredients, this formula is made safe for babies and for people with sensitive skin. It effectively remove stains, deep clean, and keep your garments smelling fresh till the next wash!

Benefits of Choosing Us

Contemporary Fragrance

Eco Friendly

Safe For Skin

MRP: ₹ 699
MRP: ₹ 1,499 ₹ 699

(Inclusive Of All Taxes)

(53% off)

Fragrance
Pack Size

Product Info

View full details

Why Choose Born Good

Born Good

Key Ingredients

1. Citric extracts from citrus fruits
2. C18 palmitic surfactant from palm oil
3. Glycerine from vegetable oil

Offers

Pay Day Sale: Upto 50% Off Sitewide
5L cans from just Rs. 549/- No coupon code needed
Above ₹999: Get a freebie worth ₹199

More Details

MRP (inclusive of all taxes):
1 L bottle - Rs. 319
1 L refill - Rs. 309
5 L can - Rs. 1499
200ml bottle - Rs. 169

Manufactured & Marketed by:
Be Better Personal Care Private Limted,
#336 & #337 Jonabonda Village,
Onnalavadi Post,
Krishnagiri District,
Hosur 635110

Plant-Based Fragrance Liquid Laundry Detergent

Inspired by Nature. Made good with Science.

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Contemporary Fragrance

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Eco Friendly

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Safe For Skin

Why use Born Good's Fragrance Liquid Laundry Detergent?

We've packed these liquid detergents with powerful plant-based ingredients that effectively remove stains, deep cleanse, and keep your garments smelling fresh. The contemporary fragrances do not over-power but rather linger till the next wash.

Use them for your everyday clothes, linen and towels. They are suitable for front load and top load machines and also for hand wash.

USDA Certified

This is a USDA Certified BioBased Product 72%. It contains 72% organic carbon making it more biodegradable than traditional detergents that typically contain 40% organic carbon.

Fragrance Notes

The Brazilian Rosewood variant is infused with floral notes of woody nutmeg and spiced veitver. The Japanese Cypress variant is infused with spicy notes of citrus, pepper and woody musk.

Cleaning Efficacy

Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.

Caution

Keep out of reach of children. On contact with eyes, remove contact lenses (if present) and rinse thoroughly for several minutes

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C-18 Palmitic Surfactant From Palm Oil

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Citric Acid From Citrus Fruits

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Glycerine From Vegetable Oils

frequently asked questions

Is the product safe for baby clothes

In short - Yes. Our fragrance detergent range (Brazilian Rosewood and Japanese Cypress) are both USDA Certified BioBased Products with a score of 72%. They contain a higher percentage of naturally occurring ingredients and exclude Sulphates & phosphates and are very safe to wash your baby’s clothes. Refer to our ingredients page for full disclosure.

Do you use any sulphates / phosphates or parabens

Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources. Refer to our ingredients page for full disclosure.

Are your plant-based products as or more effective compared to traditional detergents

Our products are tested and verified for their cleaning efficacy for the most commonly occurring stains (turmeric, oil, grease, dirt / mud, tea / coffee, blood, wine, ketchup and ink), with proven efficacy being at par or better than the traditional detergents.

Is the product safe for sensitive skin or allergy-prone skin

Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.

Can I reuse my detergent bottle

Yes. Our aim is to encourage you to buy the bottle from us only once. Subsequent purchases should be of our refill pack. We also recommend reusing the bottle at home.

What is the benefit of purchasing refills

Our ECO-Friendly refill packs are manufactured out of aluminium, nylon and plastic. The overall plastic content is 70% lower than that of traditional plastic bottles making them much better for our planet. They are the perfect option to refill your existing PET bottle.

What is the difference between Born Good Concentrated Detergent and Fragrance Detergent?

The main difference between Born Good's Concentrated Detergent and Fragrance Detergents is that you require less detergent per load when you use our concentrated detergents. Born Good's Concentrated Detergent consumes 10ml per load of 6-8kg's whereas the Fragrance Detergent consumes 40ml per load of 6-8kg's

Ingredients

Ingredients Derived From Purpose
Salt Sea salt or rock salt Helps maintain the right thickness of the detergent
Coco Amido Propyl Betaine Coconut oil Creates rich foam and makes cleaning gentle and effective
Alkyl Polyglycosides Coconut/Palm oil and Corn sugar Plant-based cleaner that removes grease and dirt
CAPAO Coconut oil Boosts cleaning power and foam
Fatty Alcohol Ethoxylate Coconut/Palm oil Helps remove oily stains and improves cleaning
Methyl Ester Sulphonate Palm or Coconut oil Plant-based cleaning ingredient that removes dirt and grease
Viscosity builder Palm oil Makes the detergent thicker and more stable
Chelating agent Synthetic phosphonate chemistry Helps the detergent work better in hard water
Fragrance Essential oils Leaves clothes smelling fresh
Preservative Biotech & antimicrobial compounds Keeps the product fresh and protects it from bacteria, yeast, and mold
Colour Food-grade color Gives the detergent its blue color
Citric Acid Citrus fruits Softens water and helps improve cleaning
Protease enzyme Natural enzymes made by fermentation Removes tough protein stains like milk, food, blood, and sweat
Thickner Special polymer Synthetic polymer (acrylic-based)
Chelating agent Mineral-based chemical Laboratory-made biodegradable phosphonate/polymer chemistry

More about Born Good Fragrance Detergents

Advantages of plant-based liquid detergent over traditional liquid detergents
Born Good Fragrance Detergents are packed with powerful plant-based ingredients. These eco friendly detergents are gentle on clothes, skin and on the planet. The fragrance detergents are USDA certified to contain 72% BioBased ingredients. As the detergent is made up of plant-based ingredients, it is suitable for people with sensitive & allergy prone skin and is a great detergent choice for baby clothes.

Benefits of the Born Good Fragrance Liquid Detergent
Born Good's plant-based liquid detergent keeps your clothes feeling soft and fresh. It's non-toxic ingredients are safe for our environment and safe in contact with our skin. The powerful plant-based ingredients effectively remove all tough stains.

Plant Based ingredients used in our Fragrance Detergent
Natural Coconut Extracts
Citrus Extracts
Glycerine (from sugarcane)

How to use BornGood's Fragrance Detergent
For machine wash, use 40ml (1 capful) for a normal load of 6-8 Kg's or 60ml (1.5 capfuls) for a heavily soiled load. Add the detergent into the detergent compartment.
For hand wash, use 40ml (1 capful) in 4 litres of water (for 8-10 items). Soak and scrub to remove all stains.