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Fragrance Liquid Laundry Detergent

Fragrance Liquid Laundry Detergent

We've packed this liquid detergents with powerful plant-based ingredients that effectively remove stains, deep cleanse, and keep your garments smelling fresh. The contemporary fragrances do not over-power but rather linger till the next wash. It is suitable for front load and top load machines and also for hand wash.

Regular price MRP: Rs. 320
Regular price MRP: Rs. 458 Sale price Rs. 320

(Inclusive Of All Taxes)

(30% off)

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Why Choose Born Good

Born Good

Key Ingredients

1. Citric extracts from citrus fruits
2. C18 palmitic surfactant from palm oil
3. Glycerine from vegetable oil


Above ₹899: get 10% off (for first time customers). Use code 'First10'

Above ₹849: get free 100ml tap and shower concentrate worth ₹449 ( apply coupon on checkout)

Above ₹1,399: get additional 10% off (use code 'Safe10')

More Detail

MRP (inclusive of all taxes):
1 L bottle - Rs. 458
1 L refill - Rs. 458
5 L can - Rs. 2,064

Manufactured & Marketed by:
Be Better Personal Care Private Limted,
#336 & #337 Jonabonda Village,
Onnalavadi Post,
Krishnagiri District,
Hosur 635110

Plant-Based Fragrance Liquid Laundry Detergent

Inspired by Nature. Made good with Science.


Contemporary Fragrance


Eco Friendly


Safe For Skin

Why use Born Good's Fragrance Liquid Laundry Detergent?

We've packed these liquid detergents with powerful plant-based ingredients that effectively remove stains, deep cleanse, and keep your garments smelling fresh. The contemporary fragrances do not over-power but rather linger till the next wash.

Use them for your everyday clothes, linen and towels. They are suitable for front load and top load machines and also for hand wash.

USDA Certified

This is a USDA Certified BioBased Product 72%. It contains 72% organic carbon making it more biodegradable than traditional detergents that typically contain 40% organic carbon.

Fragrance Notes

The Brazilian Rosewood variant is infused with floral notes of woody nutmeg and spiced veitver. The Japanese Cypress variant is infused with spicy notes of citrus, pepper and woody musk.

Cleaning Efficacy

Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.


Keep out of reach of children. On contact with eyes, remove contact lenses (if present) and rinse thoroughly for several minutes


C-18 Palmitic Surfactant From Palm Oil


Citric Acid From Citrus Fruits


Glycerine From Vegetable Oils

Customer Reviews

Based on 197 reviews
Prashanth Naik


Archana m

Good product

Vipul bellap
Clothes look happier

I have switched to born good’s for the last few months and there clothes look happier and equally clean as before!

Priya Bhutada
Impressive Products

Its one of the best laundry detergents in the market. Also, the floor cleaners and other products are superb.

Narayanan Jayaraman

best liquid detergent

frequently asked questions

Is the product safe for baby clothes

In short - Yes. Our fragrance detergent range (Brazilian Rosewood and Japanese Cypress) are both USDA Certified BioBased Products with a score of 72%. They contain a higher percentage of naturally occurring ingredients and exclude Sulphates & phosphates and are very safe to wash your baby’s clothes. Refer to our ingredients page for full disclosure.

Do you use any sulphates / phosphates or parabens

Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources. Refer to our ingredients page for full disclosure.

Are your plant-based products as or more effective compared to traditional detergents

Our products are tested and verified for their cleaning efficacy for the most commonly occurring stains (turmeric, oil, grease, dirt / mud, tea / coffee, blood, wine, ketchup and ink), with proven efficacy being at par or better than the traditional detergents.

Is the product safe for sensitive skin or allergy-prone skin

Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.

Can I reuse my detergent bottle

Yes. Our aim is to encourage you to buy the bottle from us only once. Subsequent purchases should be of our refill pack. We also recommend reusing the bottle at home.

What is the benefit of purchasing refills

Our ECO-Friendly refill packs are manufactured out of aluminium, nylon and plastic. The overall plastic content is 70% lower than that of traditional plastic bottles making them much better for our planet. They are the perfect option to refill your existing PET bottle.

What is the difference between Born Good Concentrated Detergent and Fragrance Detergent?

The main difference between Born Good's Concentrated Detergent and Fragrance Detergents is that you require less detergent per load when you use our concentrated detergents. Born Good's Concentrated Detergent consumes 10ml per load of 6-8kg's whereas the Fragrance Detergent consumes 40ml per load of 6-8kg's


Ingredients Derived From Purpose
Aqua Naturally occurring  
Glycerine Soyabean, Palm or Coconut oil Lubricating agent that prevents loss of tensile strength and gives a softer feel to the substrate
Cyclic lipopeptides Fermented cyclic lipopeptides Breaks down stains
Citric acid Citric fruits Soften water and maintain a neutral pH
Protease Fermented enzyme Breaks down protein based stains
Cocoamidopropyl Betain Coconut oil Germicide that prevents redposition of stains
 C-10 - C-12 Alkyl polyglucoside Vegetable oil & starch Imparts wetting properties that reduce surface tension
Hypo allergenic fragrance Essential oils Imparts Fragrance
Potassium Sorbate & Sodium Benzoate Inorganic salts Food preservatives to prevent growth of bacteria, fungus, mold and yeast
Sodium Salt of Methyl Esters Coconut oil & Palm Oil Prevents soil from redepositing on the garment
C18 Palmitic surfactant Palm oil Natural viscosity enhancer 
Sodium Chloride Naturally occurring salt Natural viscosity enhancer 
Cocamidopropyl Amine Oxide Coconut oil & Palm Oil Foaming, wetting and emulsifying agent