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Colour Protect Liquid Detergent for Dark Clothes

Colour Protect Liquid Detergent for Dark Clothes

Formulated with plant-based ingredients to protect your solid, dark-coloured garments from fading, this innovative performance detergent ensures your clothes look new for longer!

Benefits of Choosing Us

Protects Colour From 1st Wash

Safe For Skin

Regular price MRP: ₹ 1,349
Regular price MRP: ₹ 1,619 Sale price ₹ 1,349

(Inclusive Of All Taxes)

(16% off)

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Product Info

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Why Choose Born Good

Born Good

Key Ingredients

1. Amino shade enhancer
2. Glycerine from vegetable oil
3. Natural coconut extracts


Above ₹899: Get 15% off (for first time customers). Use code 'First15'

Above ₹1299: Get free air freshener conc 50ml x 2 and tap & shower conc 50ml x 2 worth ₹740 ( apply coupon on checkout)

More Details

MRP (inclusive of all taxes):
1 L bottle - Rs. 359
1 L refill - Rs. 349
5 L can - Rs. 1619

Manufactured & Marketed by:
Be Better Personal Care Private Limited,
#336 & #337 Jonabonda Village,
Onnalavadi Post,
Krishnagiri District,
Hosur 635110

Colour Protect Liquid Detergent for Dark Clothes

Inspired by Nature. Made good with Science.


Protects Colour From 1st Wash


Safe For Skin

Why use Born Good's Colour Protect Liquid Detergent?

We formulated this innovative plant-based performance detergent especially for your solid, dark-coloured garments and linen. From the first wash, it protects new garments from fading. Your clothes last longer and our landfills get smaller!

Protects Colours From The First Wash

We believe that protection is far more effective than repair. That’s why we encourage for dark-hued garments to be cleansed using this innovative colour reviving technology. It works to ensure your new linen and garments are protected from fading from the very first wash.

Contemporary Fragrance

We captured the scents that waft through the crisp, mountain air in a fragrance that strikes the perfect balance between refreshing and long-lasting. It does not over-power but rather lingers mildly until the next wash.

Cleaning Efficacy

Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.


Keep out of reach of children. On contact with eyes, remove contact lenses (if present) and rinse thoroughly for several minutes.


Amino Shade Enhancer


Coconut Oil Extracts


Glycerine From Vegetable Oils

Customer Reviews

Based on 79 reviews
Best Detergent in India

I am using Born Good for more than one year now. The quality & performance are consistent since. I must say, now I can't imagine to wash my clothes with any other detergent.

Sunil Agarwal
Colour Protect Liquid Detergent

Nice product. I have been using it with regular liquid detergent from born good. I think it is helping me in keeping the colour of my clothes good.

Diya malik

Colour Protect Liquid Detergent for Dark Clothes

Nikhil Iqbal

Good product

Mitra Gupta
Lives upto its claim

Maintains the colour of fabrics with every wash, without leaving any residue behind

frequently asked questions

What exactly does the “Colour Protect” technology do?

Our Colour Protect detergent is formulated using Amino Silicones and that help to retain the colour in dark and solid clothes. They add a level of protection to the clothes.

Do you use any sulphates / phosphates or parabens?

Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources. Refer to our ingredients page for full disclosure.

Is the product safe for sensitive skin or allergy-prone skin

Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.

Can I use this product on clothes that are not dark?

Yes, this product can be used to wash clothes, linens and towels.


Ingredients Derived From Purpose
Aqua Naturally occurring  
Glycerine Soyabean, Palm or Coconut oil Lubricating agent that prevents loss of tensile strength and gives a softer feel to the substrate
Cyclic lipopeptides Fermented cyclic lipopeptides Breaks down stains
Citric acid Citric fruits Soften water and maintain a neutral pH
Protease Fermented enzyme Breaks down protein based stains
Cocoamidopropyl Betain Coconut oil Germicide that prevents redposition of stains
 C-10 - C-12 Alkyl polyglucoside Vegetable oils & startch Imparts wetting properties that reduce surface tension
Amino Silicon Shade Enhancer Synthetic Prevents dark cothes from fading
Hypo allergenic fragrance Essential oils Imparts Fragrance
Potassium Sorbate & Sodium Benzoate Inorganic salts Food preservatives to prevent growth of bacteria, fungus, mold and yeast