Plant-based USDA Certified
Inspired by Nature. Made good with Science.
We've packed these liquid detergents with powerful plant-based ingredients that effectively remove stains, deep cleanse, and keep your garments smelling fresh. The contemporary fragrances do not over-power but rather linger till the next wash.
Use them for your everyday clothes, linen and towels. They are suitable for front load and top load machines and also for hand wash.
This is a USDA Certified BioBased Product 72%. It contains 72% organic carbon making it more biodegradable than traditional detergents that typically contain 40% organic carbon.
The Brazilian Rosewood variant is infused with floral notes of woody nutmeg and spiced veitver. The Japanese Cypress variant is infused with spicy notes of citrus, pepper and woody musk.
Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.
MRP (inclusive of all taxes): 450 ml bottle - Rs. 239; 900 ml refill - Rs. 458, 5 L can - Rs. 2,064
Manufactured by: European Textile Chemical Corporation, #336 & #337 Jonabonda Village, Onnalavadi Post, Krishnagiri District, Hosur 635110
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Frequently Asked Questions
Is the product safe for baby clothes
In short - Yes. Our fragrance detergent range (Brazilian Rosewood and Japanese Cypress) are both USDA Certified BioBased Products with a score of 72%. They contain a higher percentage of naturally occurring ingredients and exclude Sulphates & phosphates and are very safe to wash your baby’s clothes. Refer to our ingredients page for full disclosure.
Do you use any sulphates / phosphates or parabens
Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources. Refer to our ingredients page for full disclosure.
Are your plant-based products as or more effective compared to traditional detergents
Our products are tested and verified for their cleaning efficacy for the most commonly occurring stains (turmeric, oil, grease, dirt / mud, tea / coffee, blood, wine, ketchup and ink), with proven efficacy being at par or better than the traditional detergents.
Is the product safe for sensitive skin or allergy-prone skin
Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.
Can I reuse my detergent bottle
Yes. Our aim is to encourage you to buy the bottle from us only once. Subsequent purchases should be of our refill pack. We also recommend reusing the bottle at home.
What is the benefit of purchasing refills
Our ECO-Friendly refill packs are manufactured out of aluminium, nylon and plastic. The overall plastic content is 70% lower than that of traditional plastic bottles making them much better for our planet. They are the perfect option to refill your existing PET bottle.
|Glycerine||Soyabean, Palm or Coconut oil||Lubricating agent that prevents loss of tensile strength and gives a softer feel to the substrate|
|Cyclic lipopeptides||Fermented cyclic lipopeptides||Breaks down stains|
|Citric acid||Citric fruits||Soften water and maintain a neutral pH|
|Protease||Fermented enzyme||Breaks down protein based stains|
|Cocoamidopropyl Betain||Coconut oil||Germicide that prevents redposition of stains|
|C-10 - C-12 Alkyl polyglucoside||Vegetable oil & starch||Imparts wetting properties that reduce surface tension|
|Hypo allergenic fragrance||Essential oils||Imparts Fragrance|
More about Born Good Fragrance Detergents
Born Good Fragrance Detergents are packed with powerful plant-based ingredients. These eco friendly detergents are gentle on clothes, skin and on the planet. The fragrance detergents are USDA certified to contain 72% BioBased ingredients. A score of 72% suggest higher content of plant and mineral based ingredients making these detergents more biodegradable than traditional detergents. As the detergent is made up of plant-based ingredients, it is suitable for people with sensitive & allergy prone skin and is a great detergent choice for baby clothes.