Shade Revive Performance Detergent
Inspired by Nature. Made good with Science.
We formulated this innovative performance detergent especially for your solid, dark-coloured garments and linen. From the first wash, it protects new garments from fading and restores the colour of used, dark-colored garments. Your clothes last longer and our landfills get smaller!
Restores & Revives Dark Colours
The innovative Colour Restore Technology we’ve infused in this formulation shows visible results from the first use and only improves with regular use. It effectively restores dark-hued garments and linen by working on enhancing the depth of their dyes and leaving them at their deepest, darkest best.
Protects Colours From The First Wash
We believe that protection is far more effective than repair. That’s why we encourage for dark-hued garments to be cleansed using this innovative colour reviving technology. It works to ensure your new linen and garments are protected from fading from the very first wash.
We captured the scents that waft through the crisp, mountain air in a fragrance that strikes the perfect balance between refreshing and long-lasting. It does not over-power but rather lingers mildly until the next wash.
Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.
The shade revive works very well and the smell is fresh and amazing. Thank you Born Good.
Love all the products.
I have never seen the happinesss and satisfaction in the eyes of my mom in recent years. You guys are awesome and living upto the expectation.
Decent at its job better than most detergents out there, I don’t wash my dark colors in anything else anymore
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Frequently Asked Questions
What exactly does “Shade Revive” mean?
We all face the problem of fading in dark-colored, solid clothes (burgundy, dark grey, black dark blue, etc) over time. Our Shade Revive detergent not only cleans your garment but also restores the colour of your faded garment by enhancing the depth of the shade. It also protects your new garments from fading from the first wash. It’s important to note that this product is meant for dark-colored and solid clothes and not for light-coloured garments.
Do you use any sulphates / phosphates or parabens
Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources. Refer to our ingredients page for full disclosure.
I have used Shade Revive and it is not working on enhancing my dark-coloured garments
- We recommend washing them 2-3 times using the Shade Revive detergent for best results. These washes can be done in the normal course of laundry (you don’t have to wash them thrice on the same day). Faded clothes need to be in this detergent for about 30 minutes, however, most washing machines have a main wash cycle for 12-15 minutes.
- Fully dry and iron your clothes to see the actual impact.
- If after 2-3 washes, you still do not see any change, the reasons could be the nature of your clothes, such as the extent of fading and fabric type. Please do share your concerns at firstname.lastname@example.org with your order number and also individual photos of clothes where the product didn’t deliver on its promise.
Is the product safe for sensitive skin or allergy-prone skin
Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.
What is the benefit of purchasing refills
We have chosen PET bottles because they are better for our environment. There is a supply chain in India that converts PET to polyester fabric, making the use of PET a more sustainable option. This is a much better alternative to other forms of plastic that may end up in landfills. We really encourage you to buy the PET bottle only once and then use our refill packs. Also, these bottles are aesthetically more pleasing and can be kept out in the open.
|Glycerine||Sugarcane||Lubricating agent that prevents loss of tensile strength and gives a softer feel to the substrate|
|Cyclic lipopeptides||Fermented cyclic lipopeptides||Breaks down stains|
|Citric acid||Citric fruits||Soften water and maintain a neutral pH|
|Protease||Fermented enzyme||Breaks down protein based stains|
|Cocoamidopropyl Betain||Coconut oil||Germicide that prevents redposition of stains|
|C-10 - C-12 Alkyl polyglucoside||Vegetable oils & startch||Imparts wetting properties that reduce surface tension|
|Amino Silicon Shade Enhancer||Synthetic||Prevents dark cothes from fading|
|Hypo allergenic fragrance||Essential oils||Imparts Fragrance|
More about Born Good Shade Revive Detergent
Born Good Shade Revive detergent is a gentle washing liquid detergent that restores the colour in dark and faded garments while also preventing your new clothes from fading. The powerful plant-based ingredients remove the toughest stains while adding a mild yet contemporary fragrance to your clothes. It is suitable for all clothes, linen and towels.