Plant-based Fragrance &
Inspired by Nature. Made good with Science.
We've packed these liquid detergents with powerful plant-based ingredients that effectively remove stains, deep cleanse, and keep your garments smelling fresh. The contemporary fragrances do not over-power but rather linger till the next wash.
Use them for your everyday clothes, linen and towels. They are suitable for front load and top load machines and also for hand wash.
This is a USDA Certified BioBased Product 72%. It contains 72% organic carbon making it more biodegradable than traditional detergents that typically contain 40% organic carbon.
The Brazilian Rosewood variant is infused with floral notes of woody nutmeg and spiced veitver. The Japanese Cypress variant is infused with spicy notes of citrus, pepper and woody musk.
Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.
Anti Microbial Detergent
Removes Odour Causing Organisms
Our formulation contains strong plant-based agents that removes odour causing organisms found in sweat without stripping the strength of your active-wear. It further prevents the unpleasant odours from building up.
Shade Revive Detergent
Restores & Revives Dark Colours
The innovative Colour Restore Technology we’ve infused in this formulation shows visible results from the first use and only improves with regular use. It effectively restores dark-hued garments and linen by working on enhancing the depth of their dyes and leaving them at their deepest, darkest best.
MRP (inclusive of all taxes): All detergents - Rs. 1,046; Anti Microbial & Brazilian Rosewood - Rs. 508; Shade Revive & Japanese Cypress - Rs. 548; Anti Microbial, Shade Revive & Japanese Cypress - Rs. 817
Manufactured by: European Textile Chemical Corporation, #336 & #337 Jonabonda Village, Onnalavadi Post, Krishnagiri District, Hosur 635110
Liquid Laundry Detergent Combo Pack
The fragrances of the liquid detergents are really good. Overall, I like the product so much.
The 1st One - Laundry Detergent and the Antimicrobial Detergent - The products work the same and I think if you can combine these and make the product powerful as one will be good. Product's fragrance is good and subtly mild, which i loved a lot. But also think about the water conditions across India Hard Water. Salt proportion, Soft water but with more saline, etcetera, etcetera... Rest the product felt good. Try to keep it more plant based and not chemicalized. Viscosity can be more thicker.
The shade revival - I am yet to use it on some clothes but yes Shade Revival is required for certain types of clothing.
I will write to you guys more as and when I have something in mind.
Provide more offers on 5ltrs can.
Born Good keep spreading good. Make products affordable for all the citizens. I want to see you guys in the market shelves of all marts. Let campaign against this Big Chemical's who are disrupting nature and its course and our oceans.
Liquid Laundry Detergent Combo Pack
Frequently Asked Questions
Is the product safe for baby clothes
In short - Yes. Our fragrance detergent range (Brazilian Rosewood and Japanese Cypress) are both USDA Certified BioBased Products with a score of 72%. They contain a higher percentage of naturally occurring ingredients and exclude Sulphates & phosphates and are very safe to wash your baby’s clothes. Refer to our ingredients page for full disclosure.
Do you use any sulphates / phosphates or parabens
Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources. Refer to our ingredients page for full disclosure.
Are your plant-based products as or more effective compared to traditional detergents
Our products are tested and verified for their cleaning efficacy for the most commonly occurring stains (turmeric, oil, grease, dirt / mud, tea / coffee, blood, wine, ketchup and ink), with proven efficacy being at par or better than the traditional detergents.
Is the product safe for sensitive skin or allergy-prone skin
Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.
Can I reuse my detergent bottle
Yes. Our aim is to encourage you to buy the bottle from us only once. Subsequent purchases should be of our refill pack. We also recommend reusing the bottle at home.
What is the benefit of purchasing refills
We have chosen PET bottles because they are better for our environment. There is a supply chain in India that converts PET to polyester fabric, making the use of PET a more sustainable option. This is a much better alternative to other forms of plastic that may end up in landfills. We really encourage you to buy the PET bottle only once and then use our refill packs. Also, these bottles are aesthetically more pleasing and can be kept out in the open.